Ferminius is a passionate SEO Expert and Marketing Consulting, determined to help brands to create friendly and unique campaigns that people love. Trained in Arts, audio-visual production, SEO & SEM, Marketing Direction and Online Marketing, Ferminius handles the needs of his clients to generate creative and seductive campaigns with a very high rate of engagement and therefore with positive returns on investments [ROI]. In general, this holistic vision of communication and marketing is one of Ferminius main strengths, who hasn’t thought twice in investing a great amount of time to create a Youtube content platform (Arte Mundo Latino) that between the years 2010 and 2016 was brought to TV national-wide in the United States at Time Warner and DirecTV.
The TV show named Arte Mundo Latino was aired until January 2016 and it recorded peaks of audience of up to 8 million viewers a week. With over a decade of experience in narrative, cultural, web positioning and promotional videos content production, Ferminius founded Digital Media 365 Corp in 2010, an independent content production and distribution company located in Miami. A company that offers high-standards content production, linked to thoroughly segmented audiences.
Ferminius is certified by Google in Adwords, Youtube and Analytic which creates the full-circle of “creation, distribution, measuring and return” of creative and commercial audio-visual content production.
“Blowing is not playing the flute” of course, it’s not as easy as all that, having a good campaign or good content is not a guarantee of efficacy or return.
Today more than ever the spectator needs “Story-Tellers”, good stories and good content that adds value on a very noisy and distracting ecosystem.
WELCOME TO MY PORTFOLIO [+]
MY CLIENTS ?…THEY ARE PEOPLE JUST LIKE YOU …
Weather they are video clips, TV commercials, advertisement events, short films or communication campaigns, pictures are a story telling vehicle. The content Marketing or Inbound Marketing is a current marketing trend that includes not only communication experts but also cultural managers. The goal is to create contents that add value to the client and that are able to generate that “engagement” or unconditional love, that solid and permanent link between brand and consumer.
2018 was a year in which Google (The premiere search engine at the global level) decided to implement the policy known as “first mobile device” and although the policy sought to bring greater importance to searches made from mobile devices, this had already been a trend since 2016.
Search Engine Optimization
SEO (Search Engine Optimization) is the optimization of a webpage for search engines, usually referring to the practice of “organically” positioning the page a highly as possible without paying.
Search Engine Marketing
SEM (Search Engine Marketing), or PPC, is positioning that is paid for, and involves a number of tools and methods that are very different from SEO.
What is the relationship between SEO and SEM?
Both are strategies that aim to increase the effectiveness of marketing campaigns and achieve greater results in online searches.
The principal difference between them is that SEM will keep ads visible as long as they are paid for and remain ahead in the auction for space on pages (paying more or with higher quality ads, keywords, etc.). This is considered a marketing expense because the day that payment ceases, the ad will immediately cease to show up. SEO, unlike SEM is more of an investment. Everything that is invested has the capacity to make returns in the medium-long term, with the SEO “organically” making positive returns on campaigns
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Not happy with your online presence?
If someone needs it, someone will sell it. If there is even a minor demand in the market for your product or service and you are not selling, this means that at some point in the process of reaching your customer, you have failed. We can optimize SEO tools so that the investment becomes profitable in the shortest possible time. We can help you optimize your presence in search engines and on social media platforms so that you attain an online presence that generates a positive ROI (returns). We also help create a conversion funnel so that each dollar invested generates, at a minimum, direct contact routes to potential customers, and this in turn becomes another of your sales tools.
How to Build Your Brand Using Video – YouTube
Graphic and web design have adapted their resources to the “responsive philosophy“, in such a scale, that today contents are being designed for mobile devices and later adapted for desktops and tablets. “Mobile design is the new standard”