The Retro design from the parents, 90’s design, it’s color pallet, will hardly ever be out of date, especially because, while trying to look as close as possible to an application, we use minimalism, a solid color pallet with small effects that are not a simple gradient and where the most of the resources go hand in hand with contrast, color inversion, and negative spaces that force the spectator to go beyond a simple picture.

Another characteristic can be the gesturalism of the image, the handmade appearance that shows the carefree attitude of our era, and the ability to approach the creator through imperfection and to establish emotional ties with the brand by extension.

Logos, on the other hand, are being more and more “responsive“, so they can be handled within the perfect square to not lose performance in desktop or in mobiles, besides being able to be handled in extreme locations like the favicon of the left position of the navigator.